BEHIND THE BADGE

Why we chose BMW for our Luxury Car Rentals service in Sydney

There is a reason why people who have owned BMW vehicles have a tendency to remain loyal to the BMW brand. There are many reasons why you should experience the luxury BMW Rental services provided by our team at Eclat. Features which are synonymous of BMW include their high quality performance and luxurious features which is renowned from all around the world. Additionally, the feeling of the vehicles incorporated personality is a direct result of the years dedicated to BMW working to achieve the ultimate experience for its drivers.

Contact us today to arrange a booking and you will know that there is something different with these cars.

THE HISTORY

It is it’s remarkable company history and tradition what makes BMW an integral part of our Luxury Car Rentals fleet in Sydney

The origins of BMW AG begin with other manufacturing companies including Rapp Motorenwerke an aircraft engineer manufacturer (which later merged into Bayerische Flugzeugwerke) and Fahrzeugfabrik Eisenach. Bayerische Flugzeugwerke also known as BFW acquired Bayerische Motorenwerke, who specialised in manufacturing industrial grade engines.

Together Bayerische Flugzeugwerke and Bayerische Motorenwerke merged into BMW, joining forces to manufacture industrial engines for aircrafts, automobiles and motorcycles. Many may not know that the iconic BMW logo symbolises a white/silver propeller spinning against a blue sky, paying tribute to the foundation of the company.

During 1929 BMW progressed further into the manufacturing of automobile engines. BMW acquired Fahrzeugfabrik Eisenach who specialised in car manufacturing.

THE HISTORY

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Throughout 1936 BMW engineers progressively developed their seven based cars into six-cylinder luxury cars and began production of the BMW 328 sports car. This new age sports car provided agility, acceleration, reliability and lightweight construction.

Although BMW originally designed the 328 sports car for racing purposes, it proved to be extremely popular and was manufactured continuously until 1940. During the time leading up to World War II, BMW focused on manufacturing aircraft engines, motorcycles and automobiles.

However during the war BMW concentrated its resources on aircraft engine production and motorcycle production. BMW took a step back from automobile manufacture and completely stopped manufacture during this period, against the wishes of director Franz Josef Popp.